What hashtags increase likes? (2023)

What hashtags will get me the most likes?

Use the right hashtags

Using Instagram hashtags will help get your post in front of more users, leading to more likes. Once you use a hashtag, your post will appear on the page for that hashtag. That makes it easier for people to find you (and like your content).

They found that posts using 20-30 hashtags received the best reach and engagement rates.

Post high-quality photos

It is often the first thing a potential customer will see from your business, so you want to make a good impression. People are also much more likely to Like and follow when you post high-quality images. High-quality doesn't just refer to resolution. It also relates to the content.

Yes, hashtags still work. And they're pretty important. Hashtags are frames of reference for the Instagram algorithm. When you use hashtags, you're raising your potential for precious online engagement with your targeted audience.

The best hashtags tend to be relatively short and easy to remember. Use relevant and specific hashtags. If it is too obscure, it will be hard to find and it won't likely be used by other social media users. Limit the number of hashtags you use.

“It's been proven posts that include hashtags get over 12% more interaction, so it's no secret that hashtags can be an easy way to boost your engagement.” – Christina Nicholson, Huffington Post. It all makes sense. Hashtags make your posts easier to find.

Using hashtags thoughtfully can be a good way to get followers on Instagram for free. You can even create your own branded hashtags. Relevant hashtags can help people find your content. Instagram users can even follow hashtags.

Which tags get more likes on Instagram?

As you can see, using more hashtags = better results. Reach rate increases by 11% (from 24% to 35%) as the number of hashtags grows from one to 30. To put that in perspective, for an account with 20K followers, that's an additional 2.2K accounts reached per post.

Hypothesis: 3-5 hashtags gives you the same amount of reach as 30. Here are the facts: if you're writing a caption for your Instagram post, you can add up to 30 hashtags. But now, Instagram itself is reporting that for best reach, you should limit your tagging to between 3 and 5.

When it comes to using hashtags in your personal Facebook posts, you're good to go — hashtag to your heart's content. According to new research found on socialbakers.com, however, overusing hashtags can turn your fans and followers off and drop your posts' precious interaction rates.

The reason: Instagram's 2022 Algorithm. Thanks to the last few updates, only 10% of your followers are able to see your post. Whenever the algorithm updated and engagement tanked, my first thought would be, “Why would Instagram hurt themselves by ruining this experience for so many users?” or “This is it for Instagram.

If you like your own post, you will likely get many many more views. But instead of being worried about whether people will think you are weird or whether you feel weird doing it. Do it, trust me. Let me give you an example of the traction you can get by liking your own post.

The Instagram algorithm tries to ensure that users have personal experiences on the platform by offering them information that they find helpful. That is why, when ordering the likes received on a post, they are arranged in a way that Instagram thinks you will find beneficial.

Make your content useful enough to share

Creating highly relevant, useful and educational content is an easy way to improve your chances of going viral. To increase your social media shares, make your content easily digestible and shareable. Think infographics, short-form videos and interactive content.

How do I make a catchy hashtag?

Are hashtags a waste of time? Simply put, no, hashtags are not a waste of time, but it depends on how you use them.

Overloading your posts with hashtags can make them look spammy — both to the ranking algorithms and to your followers. All that hashtag clutter can distract people from the point of your message, whether it's to follow your brand or check back later for a special promo code.

Adding a hashtag to a post days, months or years later will not cause that post to show at the top of the hashtag feed for that post. When you hashtag after the fact, the post will be added to the hashtag feed, retroactively.

Using “#”'s to search for posts is becoming less and less prevalent. Today, over half of Instagram users do not actively search hashtags to find new content or people to follow. Some still do, but the hashtag's function has shifted over to the social media algorithm.

According to the data, the best practice for big accounts is to use 3-4 hashtags to maximize their chances of reaching the average engagement rate by impressions of (3.42%). For small accounts, with 5K - 10K followers, more tags also equals declining engagement, but the variance is not as pronounced.

3-5 Hashtags Per Post (Instagram's Recommendation)

It may come as a surprise, but Instagram suggests using between 3 and 5 hashtags. The reason behind this low number is to use more relevant and better-quality hashtags to avoid spam. In other words: less is more.

Do hashtags hurt on Instagram?

So, to sum up the findings of these Instagram tags analyses, it's safe to say that the number of hashtags you use in your Instagram posts doesn't affect the posts' distribution. However, using hashtags as part of your Instagram strategy is still important, as they help with discoverability.

On Twitter, you are allowed to use as many hashtags as possible unless they exceed the limit of 280 characters. But that doesn't mean you should bombard your tweets with hashtags. Stats show that using 1 to 2 hashtags in one tweet or comment brings the best results for Twitter users.

Using relevant hashtags helps your content to be found and helps drive traffic to your content so that you can boost views, likes, and shares. The key is finding the right ones that match your content and appeal to users.

When should I post my hashtags? Hashtags are directly related to the time of your image post, so you want to make sure you use your hashtags as close to posting as possible. If you delete hashtags and repost them, or simply add hashtags a few hours later it won't work.

Hashtags help you reach more people in your target audience and ultimately get more likes on Instagram.

Engage with customers, brand advocates and influencers

And one of the best ways to do that is through responding to and republishing their posts. Enter the power of user-generated content. UGC campaigns build social proof by showing followers you're invested in them.

3-5 Hashtags Per Post (Instagram's Recommendation)

It may come as a surprise, but Instagram suggests using between 3 and 5 hashtags. The reason behind this low number is to use more relevant and better-quality hashtags to avoid spam.

Using too many hashtags can dilute your message, and make your brand look less trustworthy. Plus, on certain platforms, like Twitter and TikTok, your hashtags count toward your character count, so it's especially important to be judicious.

Why is my hashtag reach so low?

You're not using the right hashtags

If you're not using hashtags, you're missing out on a huge opportunity to reach new audiences! Be sure to use a mix of popular and niche-specific hashtags to reach the widest, but most targeted audience possible.